The Training Career Management Programme of the University of Dunaújváros is targeting regional skilled workforce shortage on the basis of collaborations with Paks II. Ltd., dual-study industrial partners, a local VET school, DUE’s faculties and its adult education provider. It promotes a real-life, practice-based, supportive career path in STEM areas for 15+ age olds promoted by a complex recruitment campaign with personalised career guidance, STEM popularization, Open Days, Career Days, FB and TikTok campaigns, and tailor-made roadshows for regional partners.